Cooking app
Project overview
In this project, our client was a French startup focused on healthy eating services. The goal was to define the core vision of the service.
My role
First, we explored service concepts and identified key experience directions during an ideation workshop. From this, we developed three concepts aligned with the project's values. I contributed to this process by facilitating ideation workshops.
Then, based on our selected concepts and identified pain points, I prototyped interactive screens to enhance the user experience. I also conducted user testing with a diverse sample of testers, selected according to predefined personae.
UX research & impact
The final concept materialized into a tangible, user-friendly product designed to simplify meal planning and organization. It consists of a magnetic totem placed in the kitchen, featuring recipe magnets categorized by season and color, with a mobile app to enhance the experience. The totem and its cards help users anticipate and visualize key moments in their week, from their eldest child's weekly judo classes to a Monday night dinner with neighbors.
🌐 See more about the Menuz app.
✨ This is a brief overview of the project. I’d be happy to dive deeper into the process, the challenges I faced, how I approached them, what I explored, and the ways my work helped enhance the overall experience on a call.