Anima dApp
Product overview
As part of Synaps, Anima is a Web3 dApp platform designed to help users discover new crypto projects through engaging quests, while solving a major challenge in the crypto ecosystem: bots and scammers. To ensure that only real humans can participate, Anima uses Proof of Personhood (PoP), a system that confirms individual uniqueness. This builds trust-based communities and allows users to establish their on-chain reputation for a small fee.
Users verify their identity via PoP, complete quests, and earn points that can be exchanged for tokens through an auction system. The platform also features staking to boost rewards.
Design consistency
The dApp relied on the Arcane Design System while respecting the design principles of Anima's theme, which features a dark mode with spacious, layouts—contrasting with Synaps' more compact and vibrant design.
My role
I worked on creating a seamless user experience by focusing on intuitive onboarding, engaging quest mechanics, and designing an interface that reflected Anima’s unique universe while making the branding visually compelling and appealing to users.
UX research & impact
The dApp was designed to create an ecosystem that blends simplicity with gamification, appealing to both beginners and seasoned crypto users. A major focus was on boosting user retention by encouraging daily quest participation, while building an interface adaptable to the diverse needs of different crypto projects.
I conducted user testing with Maze and defined user profiles, based on their knowledge of and engagement with protocols, to ensure the experience was tailored to their expectations.
🌐 See more about Anima ecosystem or the Anima dApp.
✨ This is a brief overview of the project. I’d be happy to dive deeper into the process, the challenges I faced, how I approached them, what I explored, and the ways my work helped enhance the overall experience on a call.