Graphic design • Video • Visual branging
Indesign • Photoshop • Lightroom • Illustrator • Premiere Pro
I explored visual branding research for Officina brand (typography and logo design).
We decided to keep pastels colors according with pastry universe. I designed a logo between handwritten typography and calligraphy precision.
Font choices remind handwritten fonts of luxury/premium services and minimalism design of sans serif fonts.