Sylvie Nguyen

Immersion is the first step in a user-centred project. By going out in the field to meet users, it's a question of understanding their needs, their environment and their point of view. Here, it's important to detect behaviours and tricks in order to be inspired for the rest of the project. Ensure you collect you want to learn during interviews by identifying real and inspiring behaviours. Understanding a complex environment in order to deliver an accessible vision of it.

Ideation step by co-creation workshop is a good exercise in order to think together to a well-designed service.
Through different exercises, it's the moment to question the project and to let new ideas emerge by crossing different sources of inspiration. It's important to give ways for inspiration and exploration to emerge new proposals. Respective experiences and the lessons of each give rise to a common vision of the project, more in line with those who implement it and those who have to use it. Drawing is the key. By quickly representing these ideas, it's possible to encourage original ideas and then, facilitate the choice of some services that need to be explored. Ideation is the decisive step in the creative process.

Whether digital or tangible, a service must always be tested with the users concerned (interactive prototypes, 3D models, tangible objects). This step consists in thinking about its functionalities, the technical impact, but also the economic one. This deepening step allows the imagined solution to be tested in further detail with users to ensure its adoption and success. Testers are chosen about profiles established by user research and ideation step. Confronting your prototype to the public allows you to collect different opinions but also to test the readability of your user flows. It’s a key step to improve user experience. It will have an impact on the implementation of the final service. Prototyping allows the service to move from the concept to an industrial prototype.

Last but not least, industrialisation allows to ensure the deployment of its concept. It requires technical knowledge related to other trades to ensure that the request is properly implemented. Communicating industrialisation expectations effectively requires, above all, acclimatisation to interlocutors' language: technical plans, specifications, etc.